Our Story
“No such thing as too much blooms.”
Welcome to BLOOMS: BY M., where thoughtful gifting meets everlasting elegance. Founded by Michelle He, our brand celebrates the beauty of meaningful moments — with handcrafted preserved flowers, soap flowers, foam flowers, and curated gift bundles designed to last beyond a single day. From timeless bouquets to plush toys, chocolates, and candles, we make every occasion bloom with joy.
Our Story
BLOOMS: BY M. began with one simple belief: gifts should be memorable, heartfelt, and enduring. What started as a home-based venture quickly evolved into a beloved online destination for beautifully curated gifts in Singapore. When the world changed in 2020, so did we — turning challenges into opportunities by bringing our creations directly to homes via digital platforms.
Our journey reached a pivotal moment when we partnered with GrabMart. At a time when traditional retail was constrained, this partnership helped us reach more customers across Singapore, expanding our reach and enabling same-day gift delivery with ease.
What We Create
At BLOOMS: BY M., fresh flowers are not our focus — instead, we offer preserved blooms that last, soap flowers that delight the senses, and foam flowers that stay beautiful for years. Each arrangement is thoughtfully crafted and paired with heartfelt touches like soft toys, artisanal chocolates, candles, and personalized add-ons, making every gift truly special.
Whether you’re celebrating birthdays, anniversaries, Valentine’s Day or simply brightening someone’s day, our collections are designed to express far more than words can say.
Recognition & Media Features
Our unique approach to gifting and local entrepreneurship has caught the attention of media platforms, with features including:
• A Grab official story highlighting how BLOOMS: BY M. has grown on GrabMart and turned digital orders into meaningful connections across Singapore — especially during challenging times.
• Spotlights on significant occasions like International Women’s Day 2022 and Valentine’s Day in 8 World News, celebrating our brand and offerings to the wider Singapore community.
• Local lifestyle coverage recommending our blooms as standout options for Valentine’s Day gifts.
Our Promise
We believe in gifting that resonates — not just for a moment, but for the memories that follow. From the meticulous creation of each piece to our seamless delivery experience through our website and GrabMart, our promise is to bring joy, beauty, and connection into every gift you share.
Where We’re Going
Looking ahead, Michelle envisions BLOOMS: BY M. as more than a gift shop — a creative space where people can explore, experience, and celebrate life’s moments with beauty that lasts. From expanding collections to new curated experiences, we’re excited to keep blooming alongside you.